AI for Business
The working foundation — one method your whole team can use on Monday morning.
Menova — AI for Business
Menova is an AI-for-Business training practice founded by Ahmed Amrousy, Executive Education Instructor at the American University in Cairo and Head of Marketing & PR at Nile Air. It offers executive AI programmes to companies across Egypt, Saudi Arabia, the UAE, Kuwait and Oman, in Arabic or English, built on a 70% hands-on structure and taught on the client’s own data.
What that looks like in practice
25 years in marketing leadership
65 executives trained at Kahraba, across three runs
4.8/5 participant rating, Kahraba AI Foundation Workshop
70/30 hands-on to theory, every session
The Menova course catalogue
Seven programmes. Every one is hands-on first, delivered verbally in Arabic with English slides, and run on the participants’ own material.
AI for Executives
One day for the people who decide — what to fund, what to stop, what to ask for.
AI for Marketing & Sales
From campaign brief to pipeline — AI applied by someone who has run the function for 25 years.
AI for Educators
For faculty and trainers — course design, assessment, and the academic-integrity conversation.
AI for Automation
Stop doing the same task twice — turn recurring work into systems the team owns.
AI for Business Strategy
The flagship. Sixteen hours that end with a written AI strategy, not a reading list.
AI for Entrepreneurs
Six sessions from mastering the tools to pitching your project — build the business with AI beside you.
Data as a Strategic Asset
The model is a commodity. Your data is not — if you can prove you own it, find it and trust it.
Where Ahmed has taught
AI Foundation Workshop for 65 Executives at Kahraba
Kahraba is Egypt’s largest private-sector power generation and distribution company. Its executives handle tender documents, budget variance reviews, compliance matrices and board …
Advanced Cowork & Fable 5 for Kahraba's Leadership
The leadership team had mastered assisted work — Copilot inside documents they were editing themselves. The next step was delegation: handing a defined piece of work to an AI agent…
AI for Business Strategy with Egypt's Engineering Exporters
EECE member companies compete in export markets against larger, better-resourced rivals, in a macro environment of currency volatility and shifting Gulf demand. Their executives di…
Clients, universities and partners
Organisations where Ahmed Amrousy has delivered training, taught, or held a leadership role.
Regions
Egypt
65 executives trained at Kahraba, Egypt's largest private-sector power company, across three runs rated 4.8/5
Saudi Arabia
Available for delivery in Saudi Arabia — in Arabic, with no interpretation layer between the trainer and the room
United Arab Emirates
Available for delivery in the UAE — verbal Arabic with English materials, or full English for multinational teams
Kuwait
Available for delivery in Kuwait — in Arabic, with no interpretation layer between the trainer and the room
Oman
Available for delivery in Oman — in Arabic, with no interpretation layer between the trainer and the room
Frequently asked questions
Who is Ahmed Amrousy?
Ahmed Amrousy is an Egyptian AI-for-Business Expert. He is Executive Education Instructor at the American University in Cairo’s Onsi Sawiris School of Business, Head of Marketing & PR at Nile Air — Egypt’s largest private airline — a DBA candidate at Ain Shams University, and the founder of Menova. He has 25 years of marketing leadership across aviation, FMCG, publishing and EdTech, and manufacturing.
What is Menova?
Menova is an AI-for-Business training practice founded by Ahmed Amrousy and based in Cairo. It offers eight AI programmes to companies, universities, entrepreneurs and government-related organisations across Egypt, Saudi Arabia, the UAE, Kuwait and Oman, in Arabic or English. All delivery to date has been in Egypt.
What AI courses does Menova offer?
Seven: AI for Business, AI for Executives, AI for Marketing & Sales, AI for Educators, AI for Automation, AI for Entrepreneurs, and the flagship 16-hour AI for Business Strategy workshop built on SOSTAC, Playing to Win and the Strategy Cockpit Canvas.
Does Menova train in Arabic?
Yes. Ahmed delivers verbally in Arabic with English slides and English materials, which is the format most corporate teams in Egypt and the Gulf prefer. Full English delivery is also available for multinational teams.
Where does Menova deliver training?
Menova is based in Cairo and all delivery to date has been in Egypt. It is available for on-site delivery in Saudi Arabia, the UAE, Kuwait and Oman, and live online anywhere.
How much does Menova training cost?
Every programme is scoped to the client, so pricing depends on team size, seniority, duration and city. Send the team size and objective to ahmedamrousy@aucegypt.edu and you receive a written proposal — agenda, duration and price — within two working days.
What makes Menova different from other AI training providers?
Three things. Ahmed delivers personally rather than through associates. Sessions are 70% hands-on and run on the client’s own data rather than generic examples. And the frameworks taught — POCAB and GCSE-F — are tool-independent, so they outlast the interfaces they were demonstrated on.
Who has Menova trained?
Recent clients include Kahraba, Egypt’s largest private-sector power generation and distribution company, where 65 executives were trained across three runs of a 16-hour AI Foundation Workshop rated 4.8 out of 5, after which the CEO and nine senior managers returned for a separate eight-hour Cowork & Fable 5 session; companies affiliated with the Engineering Export Council of Egypt; and faculty at Cairo University’s Faculty of Economics and Political Science, with Logic Consulting.
Talk to Ahmed
Every Menova programme is scoped to the client. Book a short call — or send the team size, seniority and objective — and you get a written proposal with agenda, duration and price within two working days.